Have you ever wondered how visitors come across your site? UTM parameters are a game changer for learning about your website visitors via their behavior.  In short, UTM parameters track visitors from different sources that feed your site. How does this benefit you in regard to ad strategy? These parameters that you set efficiently track […]

Let’s talk about measuring KPIs for photographers. A key performance indicator, a.k.a. KPI, allows you to measure your business’s performance in various marketing aspects.  I know it may sound overwhelming at first, but trust me when I say that it’s essential to track the performance of your business’s online presence for you to see what’s […]

You’re probably reading this because you’re tired of not seeing results no matter how hard you try boosting your ads. Or maybe, you think you’re just not ready to run your own ads yet. And now, you’re wondering if an advertising agency can solve all your problems. If you’re torn, I’m here to help you […]