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ONCE-IN-A LIFETIME MOMENTS YOU WILL CHERISH FOREVER

Revolutionizing the Art of Perfect Skin Tones | Mandy Ford Presets

In the dynamic world of photography, the pursuit of impeccable skin tones is a journey often filled with trial and error. Enter the Situational Lighting Presets – not just another light and airy preset, but a revolutionary system meticulously designed to transform your approach to editing! It’s time to bid farewell to counterproductive presets and […]

Education

Light and Airy Presets | Mandy Ford Presets | Situational Lighting Presets

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UTM Parameters, Marketing tips for photographers and creatives

Using UTM Parameters To Track Your Ads

Have you ever wondered how visitors come across your site? UTM parameters are a game changer for learning about your website visitors via their behavior.  In short, UTM parameters track visitors from different sources that feed your site. How does this benefit you in regard to ad strategy? These parameters that you set efficiently track […]

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Education

Lightroom Smart Previews Overview For Photographers

If you’re a photographer you probably know the struggle of keeping track of all your raw files when traveling. I’ve been in the industry long enough to know that traveling really is a hassle when you have to bring a lot of equipment with you to store your files. Until I discovered a way to […]

Education

Lightroom Smart Previews, Marketing education for photographers and creatives

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Measuring KPI, Marketing tips for photographers and creatives

Marketing for Photographers | Measuring KPI

Let’s talk about measuring KPIs for photographers. A key performance indicator, a.k.a. KPI, allows you to measure your business’s performance in various marketing aspects.  I know it may sound overwhelming at first, but trust me when I say that it’s essential to track the performance of your business’s online presence for you to see what’s […]

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Education

Should You Be Using Lead Forms?

As a photographer, nurturing leads is one of the most important things you must do. I’ve seen a lot of photographers overlooking this step, which is a BIG mistake because these leads could be your dream clients! But how can you generate leads as a photographer? There are so many ways to generate leads, but […]

Education

Lead Forms, Marketing tips for photographers and creatives

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Ad Agency for Photographers, Marketing tips for photographers and creatives

Should You Hire an Ad Agency? Here’s What You Need to Know

You’re probably reading this because you’re tired of not seeing results no matter how hard you try boosting your ads. Or maybe, you think you’re just not ready to run your own ads yet. And now, you’re wondering if an advertising agency can solve all your problems. If you’re torn, I’m here to help you […]

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Education