Have you ever wondered how visitors come across your site? UTM parameters are a game changer for learning about your website visitors via their behavior.  In short, UTM parameters track visitors from different sources that feed your site. How does this benefit you in regard to ad strategy? These parameters that you set efficiently track […]

If you’re a photographer you probably know the struggle of keeping track of all your raw files when traveling. I’ve been in the industry long enough to know that traveling really is a hassle when you have to bring a lot of equipment with you to store your files. Until I discovered a way to […]

Let’s talk about measuring KPIs for photographers. A key performance indicator, a.k.a. KPI, allows you to measure your business’s performance in various marketing aspects.  I know it may sound overwhelming at first, but trust me when I say that it’s essential to track the performance of your business’s online presence for you to see what’s […]

As a photographer, nurturing leads is one of the most important things you must do. I’ve seen a lot of photographers overlooking this step, which is a BIG mistake because these leads could be your dream clients! But how can you generate leads as a photographer? There are so many ways to generate leads, but […]

You’re probably reading this because you’re tired of not seeing results no matter how hard you try boosting your ads. Or maybe, you think you’re just not ready to run your own ads yet. And now, you’re wondering if an advertising agency can solve all your problems. If you’re torn, I’m here to help you […]

Some of my best and most intimate photographs of the bride on her wedding day often come from the moments of preparation in the bridal suite. I want to be able to give you that gift for your special day as well, and the environment is everything for beautiful photographs! Here are some tips on […]