Marketing for Photographers | Measuring KPI

Measuring KPI, Marketing tips for photographers and creatives

Marketing for Photographers | Measuring KPI

Let’s talk about measuring KPIs for photographers. A key performance indicator, a.k.a. KPI, allows you to measure your business’s performance in various marketing aspects. 

I know it may sound overwhelming at first, but trust me when I say that it’s essential to track the performance of your business’s online presence for you to see what’s working and what’s not. 

Because once you know where the bulk of your traffic is coming from, you’d want to leverage that platform to gain more traction, right? 

Now, be honest — have you been checking your KPIs lately? Or do you even know what to check?

It’s important to know that data is different per business. Therefore, you’ll need to learn how to check, track, and interpret YOUR unique data.

That said, let’s take a look at some factors you should measure!

Website Visits by Channel

One of the most important indicators of your website’s performance is tracking traffic by channel. And by channel, I mean how visitors came across your website.

For example, did they find your website after a Google search or through a link they clicked on another site or platform?

But why do we need to keep track of these visits by channel? This is so you can focus your marketing efforts and resources on channels that produce results while avoiding platforms that do not.

You know what they say, more visitors means more opportunities for converting them into clients.

Bounce Rate

The percentage of total visits to a web page where the visitor leaves or clicks the back button without taking action, such as clicking on a call to action (CTA), visiting a second page, or filling out a form in a certain amount of time, is known as the bounce rate.

Simply put, it measures the number of visitors who enter and exit a website without visiting any other pages. Bounce rates are important because they could indicate that the content on the page is not attracting your visitors.

How? For example, a high bounce rate on your home page is concerning because it indicates that visitors are only viewing that page and then leaving. By tracking this, you can improve what needs work on your website for the visitors to convert and not click away.

Landing Page Conversion

A landing page is a separate web page designed for ad campaigns. It’s where a visitor “lands” after clicking on a link from your campaign.

Landing pages are designed with a single focus or purpose, known as a call to action or CTA. And your landing page conversion rate shows the number of people who completed your call to action out of everyone who landed on your page.

Click-through Rate

The click-through rate, or CTR, is calculated by dividing the number of times your ad is shown by the number of times it is clicked: clicks impressions = CTR. Your CTR would be 5% if you got five clicks and 100 impressions.

Tracking your CTR helps you determine which advertising and keywords are working for you and which need to be tweaked for you to gain more conversions.

Are you ready to track your KPIs? If you want an in-depth, easy to follow document, you can download my [FREE MARKETING GUIDE], which contains 5 Actionable Tips To Ditch The Algorithm…

Mandy Ford | Photographer & Marketing Educator

Mandy is a top-ranked international photographer serving luxury destination weddings & portrait clients around the world. As an educator, Mandy helps photographers grow their businesses through data-driven marketing strategy and education.

Want to learn more about the simple, Magnetic Methodology that teaches you how to attract and book 5k, 8k, and 10k clients begging to book your services? Watch the free training here.


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