Should You Hire an Ad Agency? Here’s What You Need to Know

Ad Agency for Photographers, Marketing tips for photographers and creatives

Should You Hire an Ad Agency? Here’s What You Need to Know

You’re probably reading this because you’re tired of not seeing results no matter how hard you try boosting your ads. Or maybe, you think you’re just not ready to run your own ads yet. And now, you’re wondering if an advertising agency can solve all your problems. If you’re torn, I’m here to help you sort it out. First, let’s take a look at what you need to consider when hiring an ad agency.

What You Need To Consider Before Hiring an Ad Agency

Working with an ad agency means that you’re basically hiring an experienced and skilled team. However, their expertise may not be budget-friendly for you as a small business owner, especially if you’re planning to avail such services in the long run.  Depending on your plan, most packages range between $500 to $1000 per month. And they may not be worth your money especially if you’re not familiar with the basics of paid ads.

With value-based pricing for example, these agencies will promise you the best they can offer depending on how much you’ll pay. It’s a great pricing structure since you have more control on how much you’re willing to spend. But do you really want to rely on someone else scaling your business and taking a cut forever? Or would you prefer to know ads yourself and give it a try before deciding.

Another pricing structure I’d like to highlight is retainer based pricing. This is where you’ll either be paying the agency for a predetermined amount of time or a predetermined set of deliverables. Basically, you have to give a minimum every month just to pay them to operate. So if their ads take a dip and don’t perform well, you’re wasting a monthly cut from your profit. It’s like signing up for a monthly magazine subscription, but you’re unsure if you’ll be getting a magazine delivered next month.

Aside from budget and pricing, you should also consider your limited creative freedom. As a photographer, you always want to personalize everything based on your unique style. Hiring an ad agency, you won’t get that creative freedom and you’ll have limited hold of personalization. There’s also a possibility that an agency will take a “one size fits all” approach to your campaign, which is not ideal!

What You Should Be Doing

Before spending your hard-earned money on an agency that you barely know, unsure if you’ll be getting any the results, it’s important to learn the basics of ads first. You wouldn’t blindly hire a financial advisor without knowing basic knowledge about the stock market. So why hire an agency without any knowledge of Facebook ads?

I’ve come across way too many “ad gurus” regurgitating the most basic information on the planet while claiming to give you results in no time! I’ve almost worked with a few. And I would’ve lost a lot of money if I didn’t have expert knowledge on ads. Ultimately, knowing how to run ads yourself (even if you hire an agency down the road) means you’ll know what an efficient ad strategy looks like. This will save you time, money, and increases your profits.

If you want an in-depth, easy to follow document, you can download my [FREE MARKETING GUIDE] which contains 5 Actionable Tips To Ditch The Algorithm… plus – a little further info on how to get started with paid ads!

Mandy Ford | Photographer & Marketing Educator

Mandy is a top-ranked international photographer serving luxury destination weddings & portrait clients around the world. As an educator, Mandy helps photographers grow their businesses through data-driven marketing strategy and education.

Want to learn more about the simple, Magnetic Methodology that teaches you how to attract and book 5k, 8k, and 10k clients begging to book your services? Watch the free training here.


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